Marketing learning outcomes
MBA with marketing specialisation aims at graduates from different disciplines. This programme aims to produce critical, reflective marketers and emphasises the integration of theory and practical’s with the skills and knowledge required by employers.
Knowledge and understanding
By the end of the programme, students will be able to:
  • Evaluate critically the key analytical frameworks and tools used in marketing
  • Application of key marketing theories, frameworks and tools to solve Marketing problems
  • Utilisation of information of a firm's external and internal marketing environment to identify and prioritise appropriate marketing strategies
  • Make critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment
  • Critically evaluate the functions of marketing and the role it plays in achieving organisational success both in commercial and non-commercial settings
  • Evaluate and act upon the ethical and environmental concerns linked to marketing activities
  • Develop entrepreneurial skills in the field of sales promotion, distribution and marketing.
Graduate attributes
By the end of the programme, students will be able to:
  • Identify, define and analyse problems and identify or create processes to solve them
  • Exercise critical judgement in creating new understanding
  • Critically assess existing understanding and recognise the need to regularly challenge all knowledge
  • Identify and apply new ideas, methods and ways of thinking
  • Respond effectively to unfamiliar problems in unfamiliar contexts
  • Advance reasoned and factually supported arguments effectively in written work and oral presentation
  • Work effectively with others, capitalising on their different thinking, experience and skills
  • Identify and evaluate social, cultural, global, ethical and environmental responsibilities and issues
  • Demonstrate skills in time management